Group Work is a brand agency and cultural strategy studio in Austin, Texas.
We dream up brand identities and activations that nurture cultural growth and community engagement for leading companies and public spaces. Working as fractional executives alongside our clients (and their teams), we deliver more than logos, brand strategies, communications systems, public engagement plans, storytelling campaigns, unique programs, pop-ups and experiences. Through innovative brand design and strategic communications, we solve mission/vision problems, strengthen public brand perception and prioritize good business.
RECENT PROJECTS
Waymo: Austin
As part of the automated tech company’s rapid and highly anticipated launch to public audiences across Austin, Waymo (now Uber) hired a nationally renowned independent artist and local influencer to reinterpret Austin’s famous iconography and travel corridors on a high-trafficked street in the city’s South Congress District.
Key Services
Program Design & Implementation
Curatorial Design & Artist Engagement
Public Engagement
GummiShot
Now stocked in major retailers across the country, GummiShot expanded its creative direction and brand strategy shortly after launch to establish the product’s digital profile with branded content and commercials, as well as pressure-test each flavor’s product-market fit across in-person and digital advertising campaigns.
Key Services
Brand Strategy & Creative Direction
Iterative Content Marketing & Messaging Strategy
Brand Identity Development
VIBE Downtown
Powered and presented by the Downtown Austin Alliance on September 19 and 20, the inaugural VIBE Downtown distributed $30,000 in arts and culture events over five community events on Old Sixth Street.
VIBE Downtown was designed to fund $30,000 in commissions for local artists and creatives, emerging from a year-long public engagement process facilitated by 501c3 arts and culture organization, Future Front Texas. Reflecting feedback from cultural stakeholders, VIBE offers more than a weekend to remember. The experience builds a bridge toward gaps in economic prosperity and addresses urgent needs to cultivate art, culture and community downtown.
Free and open to the public, the inaugural pilot program welcomed 1075+ visitors in 2025, as well as cultural activations by five local grantees: Where Y'all At Though?!, Bobby Pudrido, The Mosaic Workshop, Slow Fashion Festival and Shake It Africa Austin.
Key Services
Program Design & Public Engagement Plan
Grant-Making Design & Outreach Plan
Event Design & Implementation
Event Branding & Creative Direction
Born Into This + Doula Trainings International
Trusted by thousands of doulas across the country, we designed and executed an annual experiential conference, as well as online content marketing and storytelling strategy, for sister reproductive health organizations Born Into This and Doula Trainings International, growing their audiences to a combined 35,000.
Key Services
Conference Design & Implementation
Curriculum Book and Editorial Design
Online Community and Content Design
The Front Market
Welcoming hundreds of independent craftspeople and 10,000+ visitors per year, The Front Market has established a 16-season track record as one of the largest independent marketplaces and craft fairs in Austin, Texas, taking over major live music venues like Moody Amphitheater.
Key Services
Program Design & Public Engagement Plan
Grant-Making Design & Outreach Plan
Event Design & Implementation
Event Branding & Creative Direction
Vendor Community Design & Engagement